365 Digital
Advertising Online in Cape Town

365 Digital offers a complete Online Publisher and Advertiser Solution: Ad sales, Ad serving, Mobile Ad Serving, Video Ad Serving, Email Marketing, Trafficking and Campaign Management.
Trafficking and campaign management at 365 Digital started to show real potential and as the agencies started putting pressure on local publishers for accurate and results driven online ad campaigns, 365 Digital entered the local market.
365 Digital started handling the outsourced trafficking from major online publishers in the United Kingdom.
Coupled with trafficking and advertising sales experience, this put 365 Digital into a leading position in the South African market.

We know that every impression counts, because every impression has the potential to generate revenue. By employing the latest ad tech, combined with the greatest minds in the industry, we help publishers unlock the true revenue potential of their sites. Our full-service ad operations offering is unmatched in the industry. 365 Digital’s Programmatic Private Marketplace (PMP), the industry-leading local marketplace, offers publishers a second monetisation tier in their ad waterfall structure. This enables Trading Desks, Agencies and Advertisers Programmatic access to inventory programmatically in an exclusive, brand safe environment. Make your inventory available to agencies and advertisers in a real-time bidding environment, enabling them to purchase it with full transparency and efficiency. A PMP is where inventory is bought and sold programmatically, in exclusive, brand-safe environments. Advertisers have access to highly targeted audiences, programmatically with full transparency and efficiency across a large portfolio of curated, premium publisher. Inventory and audiences are bought using a demand side platform. Programmatic Efficiency:Approved buyers can manage their own campaigns, while buying your inventory. Publishers can sell their most valuable inventory and audiences directly to buyers through premium ad sales. Ad inventory exclusive to premium ad sales are sponsorships, home page takeovers, roadblocks and rich media ad units. Lotame is the leading independent data management platform and most trusted and comprehensive data exchange. Data Management Platforms are bringing us ever closer to true 1:1 marketing. This means publishers can ask higher CPM rates for inventory overlaid with data. Lotame is the world’s largest and most trusted Data Management Platform. Data shared by Lotame’s clients is stored in the Lotame Data Exchange, and with it being the largest global data exchange, the targeting capabilities are mind-blowing. This means that an advertiser or publisher can take their own unique browsers, their first-party data, and extend it with a rich supply of third party data collected by other providers. Not only does this extend the reach of your own core users with act-alike and look-alike users from across the Internet, it also enables you to gain a deeper understanding of them too. Lotame enables you to harness demographic and behavioural data without compromising the privacy of the user. The Lotame Data Exchange (LDX) is the largest global data network in the world with 6.8 Billion monthly uniques. Industry leading ad tech services for industry leading publishers. 365 Digital is an end-to-end publisher solutions company that provides publishers superior monetization channels and technology while offering advertisers and agencies access to bespoke advertising opportunities and marketplaces of premium ad inventory. Having pioneered vertical media in South Africa, the 365 Digital network not only offers scalable premium inventory solutions across a mix of content rich brand safe environments, it also offers significant performance offerings throughout its segmented inventory pools.