Dynamic Exposure
Business Advertising in Cape Town

Our 17 years in the industry have positioned us uniquely to ffer these services to small and medium sized businesses. DYNAMIC EXPOSURE is an established interactive agency, social media and web development for the creation and maintenance of a strong, marketing, brand management, Printing, that incorporates all aspects of Graphic Design, professional Corporate Identity.

Our 19 years experience in the industry ensures that we will offer you the best advice to create and maintain a strong, unique and professional Corporate Identity. Recently, a friend was sharing his disillusion regarding the slow growth of his business, despite the advertising he did, he was not getting any NEW business, just the regular repeat & referral small project. We met with members of the Graphic Design Jury at D&AD Judging to find out what makes them tick. We love the design process, whether it is a new logo for a start-up business or vehicle branding to help your business vehicle pop. We believe it is best to meet in person and get to know each other before we start a new design project. Whether you need just quick digital business cards or a high quality gloss brochure, we can print it. We will assist you in making sure the artwork is print ready and advice you on best print options available. Branding is a process involved with creating a unique name and image for a product in the consumers’ mind, mainly through marketing campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In order for your company to have a brand that customers/clients will remember, it is important to have a strategy in place in order to do this. It is pointless, doing haphazard campaigns over a short period of time and reckon that your marketing and branding is done for the year. Companies like Coca Cola, Virgin Active, although they are household names, continue to raise further awareness about themselves through their marketing, advertising and signage. It is important to find a business partner that works with companies to determine their Branding Strategy and when to effectively carry out the strategy. Get involved with community projects where your business can do something positive. Financially speaking this could open a hornet’s nest of financial practices which may be scrutinised and found to be less than desirable. If the business does not have a formal plan or strategy of marketing and branding, to define itself in the market, who will do it? The business owner needs to have the brand (and for that matter a strategy for the personal branding for the employees), taped down securely, so that YOU know exactly what the business is about, how it benefits the public, building on a strong brand identity based on a solid value system and a visual presence which people will not forget. It is very difficult for small business owners to work IN their business and also ON their business simultaneously. On the one hand, they need to make money and on the other hand they need to market their business. One of the best decisions a business owner can make is working with an agency that can assist them with various aspects of their business: Corporate image (designing a captivating logo and name), printing relevant items/stationery, having a web presence including Social Media and having a Marketing plan in order to turn prospects into clients and ultimately money! So what 6 things should a small business owner look for in an agency which can help them grow their business? Brand consistency It is vitally important to ensure you have a consistent brand ie: your company name, logo, tag/buy line should ALWAYS be the same on ALL elements which markets your business. Your website could offer information about your products and services, blogs about your business, special offers and needs to be designed with a number of clever ideas specifically for your business. Design and Print There will be times, when design and printing will become necessary, and the agency, (which will have your designs on record), will be able to assist with any further designs, edits to current material and be in a position to have these printed as well.