EFFECTIVE INTELLIGENCE (PTY) LTD
Marketing Services in Cape Town

We help you by connecting you to the right customers, the first time. At EI, we are able to build single customer views and actionable audience segmentations that inspire smarter, better targeted customer engagement. EI offers you a simple way of doing business with today’s Omni-Channel customer. For Agile Agencies and Brands to connect to customers and prospects instantly. A marketing campaign management and execution platform that enables you to manage complex multi-channel campaigns to customers and prospects. We’re master crafters at combining the discipline of marketing & science. Unlike anyone else in our category, we evolve the use of customer information to optimise your marketing success, strengthen your brand and create mutual value for you and your customers. It is critical that business need to leverage customer data assets effectively if they are to remain competitive and continue to grow. This requires quality data, intelligently uitilised to inform acquisition marketing practices. Our clients require solutions that will enable them to better understand their customers and to implement improved marketing and operational processes in order to profitably grow their revenue from current and potential customers. Analytical Data Intelligence is the name we have given to a solution methodology pioneered and developed by us that bridges the data-information-insight-decision gaps in an organisation. We have built a solid reputation and industry credibility due to a proven business track record built over decades of ethical business practices and servicing well over 250 clients in the complex and challenging data solutions industry. We provide solutions that out-think our client’s competition; by making fact-based decisions based on invaluable insights. Just ask any one of our many satisfied clients how we have helped them achieve their success. Neither will having too much data at your disposal give you a competitive advantage. Doing so requires getting down into the data dirt and scrubbing clean the imperfections that lead to poor business decisions. It’s designed to give you the support to bring the clean data argument to other team members, bosses and business units, based upon our 18 years of experience in this game. What happens when you take that shiny new technology and pour dirty data through the pipes? Argument 3: Taking the time to improve the quality of the marketing data alone can’t solve your data woes- but can quickly impact the quality of leads that move through to Sales, the records of customer activity and history that are important to Customer Service or even the value of reliability of that customer for Billing. From there, you can take what you know and accurately draw parallels as you look across different types of data to see the larger stories that data might be telling. Maintaining clean data is critical because as you collect not only new data but new TYPES of data, you will continue to build methodologies for ingesting and analysing that data.