Electric Ink Media
Events Organisers in Cape Town

Electric Ink Media have secured the exclusive media partnership rights to The Cape Argus Pick n Pay Cycle Tour, Old Mutual Two Oceans Marathon, Pick n Pay Knysna Oyster Festival, Tour de France, Nederburg Wine Auction and Kurland International Polo events.
We are fortunate to have exclusive partnerships with niched, market leading events and brands that deliver to the right audiences at the right time.
Electric Ink Media is an exciting new media company specialising in direct media solutions to unique niche audiences.

With over 25 years of publishing experience ranging across print, digital, events and TV platforms, we have applied these learnings to a mix of electronic, live interactive and print media marketing solutions. These platforms provide their consumer audiences, partner events and advertisers with unique content that is relevant in the post digital revolution age. We know who we’re reaching, how many of them and what they are interested in. By interacting with passionate consumers at high profile events and via our publications & events we have built unique, trusting relationships which benefit our clients directly. Not many of the current proliferation of media platforms can deliver this sort of brand and content related message absorption without large wastage. These customers are elusive and brands are seeing diminishing returns from high cost high frequency print or TV ad campaigns. In this day and age of heightened environmental awareness, family & health values and stakeholder responsibility, leading brands simply cannot afford a sales orientated, shotgun approach to communication. We are fortunate to have partnerships with niched, market leading events and unique brands that deliver the right audiences at the right time. As such we have been able to radically reduce wastage while still providing the potent marketing relationship that print and digital magazine publications as well as active family events deliver. This waste efficient, high niche penetration model provides our consumers, advertisers and sponsors with greater value than both traditional consumer print offerings and direct media channels. Electric Ink Media is an entrepreneurial media company specializing in niche media, with over 25 years of publishing experience ranging across print, digital, events and TV platforms. Where in the world will you find a more scenic half iron distance triathlon? The farm style festival with its local artisinal foods, wine, beer & river cruises offers a unique country side vibe with something for everyone.