Engage Brandcraft
Business Advertising in Cape Town

Engage Brandcraft is a Cape Town-based brand origination and development firm, bringing strategic and creative skillsets together to introduce engaging brands to the local and international marketplace. As consumer behaviour and communication channels are forever changing, all mediums are considered while servicing a niche market for strategic logo-, website-, print- and packaging design.
Clients can expect excellent consumer insights and comprehensive branding strategies that come to fruition through the most relevant touchpoints. A small-team business model with brand-savvy individuals provides a boutique branding experience that delivers crafted, creative and consumer-centric results.
Due to meticulous attention to detail and an approach to branding that really works, Engage Brandcraft attracts some of the most talented and inspired designers, copywriters and strategists, adding their respective fields of expertise to the brand development process.

We're all about creating memorable and loveable brands that ignite the passions of brand ambassadors and markets alike. Founded seven years ago, Engage Brandcraft was born out of disillusionment with the state of brand development and design in South Africa. In an industry categorised by high prices and egos, but low on creative excellence and results, our combined mission was to bring world-class business branding solutions to local start-ups, new ventures and small to medium enterprises. Since then we've grown in terms of scope, team and vision. Although we now serve much bigger businesses, at an international level too, our spirit and approach remains unchanged. The need for a solid tech-driven response to online design challenges became even more apparent with the advent of the Digital Age and the subsequent increase in the demand for branding agencies with the ability to meet this need. Since then Engage Brandcraft has further grown to meet this need by applying cutting edge digital know-how, strategy and creativity to the online brandscape, helping client brands to reap the rewards. Diving head first into a project without proper research or a solid plan is bound to end badly. Campaigns need to be managed, content needs to be created and your community needs to stay engaged. Our dedicated team can help you stay ahead of the game. All our work is executed with attention to detail (we’re perfectionists), but through a process that is authentic and enjoyable. This is what innovation means to us: It’s not about a grand invention. And it’s not even about coming up with something that hasn't been done before. It’s about drawing inspiration from many different sources and compiling it in a brand new way. We specialise in brand origination (new brand development) and brand renovation (refining and refreshing existing brands). Our competencies include world-class corporate design and copywriting. In addition to creating brands, we also offer ongoing brand development input including communications, training and support. Diving head first into a project without proper research or a solid plan is bound to end badly (or at least inefficiently). Our approach combines a strategic look at local and international competitors and best practice, creative branding strategy (including concept development) and positioning strategy. As brand originators, the magic begins when strategy and concept come together to produce an iconic, impactful visual identity. Touchpoints include everything from business cards and letterheads to reports, flyers and catalogues. Each brand has its own blend of touchpoints, so it's all about translating without rubberstamping. How do we convey the brand without overusing the logo?