Ethnos
Information Services in Cape Town

Ethnos Consumer Insights is a specialist South African consumer insights agency that focuses on Ethnographic Research and Eye Tracking Research. Our Eye-Tracking expertise accurately measures actual attention, memory, engagement, and the consumer’s subconscious behaviour. This type of research unearths in-depth insights by understanding the in-home reality, customer behaviour and needs that traditional research methodologies cannot deliver. Our cutting-edge research techniques focus on Ethnography and Eye Tracking, ensuring that we go beyond research to offer consumer insights that are of great strategic value to your company. Our insights help ensure that smarter, more-profitable decisions are made before launch. Have a look at our website for more information or get in touch to find out more about how our market research services can improve your business offering.

Concept evaluations can be used for communication monitoring, communication goals, messages and target groups, and to verify the feasibility of the goals formulated in the concept. We initially conducted a detailed analysis in order to define and identify the potential target market, quantify actual target market size and do 5 year forecasts. Ethnos is a specialist South African CONSUMER INSIGHTS agency, with 10 years of experience, that focuses on the early marketing planning phase of the marketing cycle to ensure smarter, more-profitable decisions are made before launch. Eye tracking research & usability testing combine advanced visual behaviour analyses with traditional marketing research techniques. Advert Evaluation Studies are used to gain insight into existing or potential advert’s impact in terms of perception, persuasion, & impact. Boost Africa Foundation is a Cape Town based NGO that assists children together with their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education. Ethnos is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa. Create a consumer needs-based strategy to ensure the successful launch of new products and services. Unique, cutting-edge research technology that unveils subconscious consumer behaviour. Our Focus Group and Concept Evaluation studies provide insight into consumer decision-making and help identify concepts with the most potential. We also provide Ad Evaluation through online consumer panels, ensuring cost effective insights with rapid turnaround times. We have helped Clients solve their marketing challenges and completed successful projects across many industries. The fundamentals of the cutting-edge Ethnographic Research and Eye Tracking Research techniques are applicable to all markets with a focus on generating game-changing, holistic CONSUMER INSIGHTS. We are specialists in the key emerging economies of Nigeria, Ghana, Kenya and Tanzania, however have conducted fieldwork in regions as diverse as Mauritania and Rwanda. We specialise in conducting Ethnographic Research that unearths in-depth insights by understanding the in-home reality, customer behaviour and needs that traditional research methodologies cannot deliver. Our Eye-Tracking expertise accurately measures actual attention, engagement, memory and the consumer’s subconscious behaviour. Eye-tracking is a cutting-edge technique that is used for: User Experience (UX) Studies, Ad & Packaging Testing, and Shopper Studies. Our highly experienced team provides on the ground Consumer Insights in the form of Customer Value Propositions, In-Home Product Testing and Customer Needs Analysis. Given the socio-cultural complexity of the African continent, gaining a foothold in new markets can be a daunting task. However, Ethnos mitigates such risk by delving into the unspoken socio-cultural influences which shape consumer motivations, behaviour and needs, thereby providing our clients with strategic business acumen with which to make informed pre-launch decisions.