Johan Engelbrecht Design
Internet Marketing in Cape Town

Web and graphic design portfolio of freelancer, Brackenfell.
Visit my portfolio page http://www.logoarchive.co.za.
I have extensive experience designing for private owners, Johan Engelbrecht, retailers and corporates and will give you a superior service with great attention to detail.

When it comes to work, I’m curious and imaginative, but also analytical and precise in my thinking. Some add-on branding and corporate identity design was required. Ad hoc branding work included product icons (and slogan development) that were designed to resemble each other in order to organise and group the different product offerings better. So far, the first two icons were for a mix of seed for forage and a mix of seed for turf. The visual below includes the initial conceptual to illustrate how the branding can be applied in various ways, for example should retail style packaging be considered instead of generic or bulk for future strategies or markets. Another consideration for a group of products was the Championship range, but the decision was made to replace it with a bigger group name, TurfMax, see last illustration on the page. Recently the relationship has formalised into the role of marketing consultant. The Animalzone brand is currently in a transition state. The product is international, of high quality and very popular with pet bird owners here and abroad. Part of the brand objective is to educate the market on proper bird nutrition. However, there are also a few other (non avian) pet products available. On the picture below is a mix of the various items. The petline range (the original concept also a product of my studio) as it is currently available in retail. It is also more economical to produce and the products take on a more generic feel to ensure cost effective production. A typical example of where design is applied while keeping the business objectives in mind.