Naturalmente
Beauty in Cape Town

Naturalmente is Total Wellness for the hair, face and body, with specific and complete personal care ranges.

Hair stylists, who work with chemically-based products for hours every day, should also be concerned about the potential impact of these chemicals on their own health. But the toxic impact of conventional ingredients goes far beyond our human bodies. Our range helps stylists to make their clients look and feel beautiful at the salon, and helps their clients to maintain the look and health of their hair at home. Naturalmente comes with many added benefits: from natural-looking colour options to plant-based aromas that make clients feel fresh, indulged and pampered. Our Professional hair care treatments cover the A to Z of hairdressing, from gentle colour solutions that deliver a more natural colour effect, to a new concept of Colour Defence for tonality and shine, to a rich treatment menu of soothing and restorative oils and Dead Sea salts. The Colour Wellness concept provides all the tools a stylist needs to personalise colour treatments for clients, with gentle natural options that provide a Total Wellness experience. The Naturalmente Colour Wellness method merges the philosophies of total wellness and environmental sustainability with the expertise of hair stylists. We have eliminated parabens, nickel, ammonia, formaldehyde and toxic metals from all our products and have rather enriched our range with organic essential oils and organic surfactants. We offer a Seven-Step Colour Wellness in-salon method, as well as a variety of personalised, natural home care products to maintain your clients' colour and nourish their hair. For clients who colour regularly we recommend a simple, yet effective natural pre-colour hydrating treatment, which prepares hair for colouring. Ton & Color contains pure, high quality colour pigments hydrating jojoba oil and Vitamin C (a natural preservative and anti-oxidant) and is scented with organic orange essential oil. Nourishing as well as gentle, Naturalmente's Ton & Color will also lead to overall improvement of hair and scalp condition. Naturalmente also provides a range of natural in-salon and home care products to enhance and extend Ton & Color. These natural colour shampoos give stylists versatility in the salon as well as the tools to create a home- care plan for each client. Beautiful colour without chemicals, based on 100% natural ingredients. It contains nothing but 98% plants and flowers and 2% minerals, and the resulting colour washes out in time. These 12 treatments for both scalp and hair include Hot Oils, Dead Sea Salts, Essential Oils and the Elements Scalp Therapy Range. Naturalmente’s Natural Hair treatments, based on hot oil or Dead Sea salts, are a wonderfully relaxing way to nourish and protect hair. The essential oils are added to moisturising jojoba and protein-rich, strengthening almond oils, which are the driving force behind the Colour Wellness method. Oil nourishes, lubricates and strengthens hair roots and scalp, preventing hair loss. The Dead Sea, a volcanic lake in the dry and warm Jordan valley, has waters rich in salt. While normal sea salt has skin detoxifying powers, Dead Sea salts are additionally rich in concentrated trace elements like sodium chloride, bromide and magnesium. The Relax Shine System offers a gentler, less toxic option to clients who want more manageability and frizz control, without altering the hair's natural state and leaving it flat. Naturalmente offers its own natural variation of 'the perm'!