Optic Blaze Design | Print | Web | Signage
Business Advertising in Cape Town

In an ocean of competition, being able to clearly communicate your marketing message in a personal and creative way may very well be the most important deciding factor.High quality, well designed material does make a difference because effective design catches the eye. Whether it is a stylish car, a billboard or a flyer, when it is done well it just works. It is rather about effectively conveying your marketing message and that is exactly what we do at Optic Blaze.Contact u. But good design is more than just a pretty picture.

Have you ever seen a child’s eyes light up with amazement and marvel when they see something truly special, something that fills them with joy and excitement? It is with that idea in mind that we founded Optic Blaze, not just because we needed an income or could design, or could program or could write copy for clients, but because we enjoy what we do. Optic Blaze was founded in 2009, when Shaun a marketing manager for fairly large property developer at that time, found himself without a job. The 2009 global financial collapse had had a devastating impact on the South African economy and property industry. Unemployment was rife and even more rampant than it is today, with queues snaking around the block of the local Department of Labour’s offices like an enormous anaconda waiting to swallow more unwitting, unlucky victims. Shaun was faced with a choice; go looking for a job, like countless of thousands of his countrymen and woman, or follow his dream of starting his own company. Let’s be honest, those first few years were tough; many a month came and went with very little cash-flow and more and more bills; but they persisted, building their business on value for money solutions. Eventually, the friend would realize an opportunity to study further and left the company and as Optic Blaze grew, so the need for a strong administrator became necessary. Sandra was the obvious choice, with her vast experience in both the printing- as well as web design industries and so in August of 2011 she joined Optic Blaze. Who knew that it would take another three and a half years for the next major phase of the business to begin. As time went by more and more strategic partnerships were formed which culminated with College SA purchasing a stake in Optic Blaze. Today the business employs 10 full-time staff members which include Shaun and Sandra as well as three designers, two web developer, one copywriter, an email automation coordinator as well as an online marketing coordinator. The company now operates out of its office in Tygervally in Cape Town. Shaun received his bachelor’s degree in business administration from the University of Potchefstroom in 2001, where he majored in economics and business management. He has also completed several courses in relationship marketing, web design and programming as well as Google AdWords. Shaun started his career in graphic design in 2002 at an agency which specialised in producing below-the-line advertising material. This enabled him to gain valuable experience and expertise, especially while working with the Caltex/Chevron brand. In 2006 he was appointed as the brand and marketing manager for Blue Skye Holdings Pty (Ltd) and was responsible for the management of the group's brand as well as the development and implementation of marketing and advertising strategies. Sandra studied public relations and small business management and initially started her career in media working for a Johannesburg based web design agency that produced material for the British Mail and Gaurdian. Sandra has been working in the printing industry since Initially involved in customer relations and administration she quickly added estimating and supplier management to her skills sets. Sandra’s passion for people prompted her to make the move to retail where she successfully managed a Postnet retail outlet. In 2011 she left her position at Postnet to join Shaun at Optic Blaze. Her experience in the retail trade makes her an invaluable member of the Optic Blaze team with an extensive knowledge of the printing industry. To find out how we can tell your marketing story, leave your details and Debby will get back to you.