Pearl It
Business Advertising in Cape Town

Our main development tool is Microsoft ASP.NET, Microsoft's forefront propgramming and development technology which is taking the world by storm.
Pearl IT makes uses of the latest cutting edge technologies to deliver fast, efficient and powerful web applications.

We plan, author and manage online content and communities. When Enel Energy SA launched their retail solar power offering, they knew that digital was going to play a key role in the communications plan. They turned to us to deploy a phased roll-out of digital communications starting with Google Search and evolving into a full 360 degree digital always-on campaign, including all Social platforms, display banners, digital PR, influencer management and website content. Key to success was always going to be generating leads for the sales team, but we knew that content was going to be important for driving awareness and consideration before consumers would actually go through for a quotation. We deployed a mix of renewable energy 'magazine' style content with consideration driving product information and sales messaging. Most importantly we delivered over 2000 leads for the sales team to work on, and using innovative ad units and targeting, significantly exceeding the last quarter forecast for 2016 by over 300%! We were tasked with launching a number of leading brands by P&G on Social Media, including Gillette, Pampers, Old Spice, Head & Shoulders and Pantene amongst others. Always provided a particularly interesting case; it’s not easy for girls to talk about personal hygiene especially in this 13-17 year old audience and add to this the fact that Fem Care products have very low penetration in township and rural audiences, you have a real challenge on your hands. We created a safe space for girls to talk about a variety of topics from make-up and fashion to dating and school. We banned all boys from the Page and the community manager took the role of an older sister or aunt who was always there with a reassuring word or a shoulder to cry on. Although we were specifically targeting girls aged 13-17 we found the response from 18-21 year olds very significant, due to the lack of awareness and education of Fem Care even in the older audience. We began targeting them with specific content and this became part of P&G’s regional strategy. As a solution we conceptualised and developed BrandCapture, an all-purpose app designed to run on kiosk touchscreens, Android devices and iPads that can be used for registration at events, label printing, surveys, document repositories, games, video and picture galleries, and much more. The application was reskinned and re-used multiple times for different projects, including solutions for blue-chip clients such as Old Mutual, Prudential, Standard Bank, Sanlam, Intel, TOTAL, and Coronation Fund Managers. These brands were able to wow their clients and staff with slickly-produced apps and games for events, conventions, installations and promotions. BrandCapture integrates tightly with our backend cloud application, BrandIgniter, to provide real-time data, reporting and analytics, but for times when internet access is just not possible data is also saved locally and synched when a connection becomes available. The three sites were developed in parallel in record time, with each property having its own unique look conforming to the brand guidelines. The day-to-day maintenance of the sites has been handed over to the client with additional cricket-related content scraped from Twitter and Instagram. Community Management of social media and other online communities and influencers: digital PR. BrandinMotion has rapidly evolved from a small, highly effective Development and Social Agency into a true Content Marketing Agency, offering a full range of customised digital services to our clients.