RECIPROCITY
Business Consulting in Cape Town

The rationale of our services is to provide a logical progression as our clients develop their knowledge and understanding of opportunities in low-income markets. The practice of exchanging ideas, goods or services between two entities for their mutual benefit. It is becoming increasingly clear that businesses can no longer afford to ignore the market at the Base of the Pyramid when planning their long-term sustainability: At core business level, as well as in social and environmental terms. Identifying potential routes to market, testing findings and recommendations in real life conditions. Reciprocity is an Africa-focused consultancy specializing in low-income markets, inclusive business and social enterprise. We offer four core services to organisations seeking to have an impact at the base of the pyramid: Inform, Introduce, Investigate and Implement. They can be either viewed as individual services or as a step-by-step package, from theory to practice. Reciprocity provides a range of professional services that assist its clients to achieve both their development and business objectives. We fundamentally understand the key drivers and challenges of doing business in emerging markets. At the same time, we have acquired a unique exposure to the expectations of people at the base of the economic pyramid. Reciprocity’s strength lies in our ability to speak the language of each of these different role players, enabling us to design, test and upscale business models with a high social and economic impact in low income segments. Reciprocity delivers innovative and effective solutions to corporates that seek to increase their footprint at the base of the pyramid. Our service offering is therefore by no means exhaustive, as our clients invariably call upon us to break new ground. Reciprocity has a core team of consultants based in Cape Town, completed by independent contributors located in different parts of the world. With academic backgrounds in development economics, social psychology, international relations, business administration and professional experience in fields as diverse as investment banking, advertising & communications, environmental management and sustainable development, we bring a unique set of experience and knowledge to our clients. We are united in our strong belief that business can be a huge force for positive change in the world.