Red Carpet Concepts
Internet Marketing in Cape Town

We offer integrated strategies including grass roots marketing activations, publicity, events, web development and social media campaigns.All of our services assure maximum exposure and positive brand recognition in both the media and public eye.Our understanding and ability to infuse marketing with publicity and events gives Red Carpet Concepts our competitive advantage, adding a new dimension to effective brand campaigns.Our vision We aim to build a positive reputation and enhanced public image for your company through effective messaging to the right people.Communication between your company and your custo. Who we areRed Carpet Concepts is a boutique communications company, eMarketing and Events, Marketing, specializing in fields of PR, for lifestyle and luxury brands.What we do Red Carpet Concepts develops tailor-made campaigns suited to your brand or company’s exact needs.

Founded in 2009, Red Carpet Concepts is a boutique Cape Town based communications agency with an impressive national and international footprint with a powerful network of A list media, celebrities and influencers. Our services are geared specifically towards high-end hospitality and luxury lifestyle brands. We are passionate about food, wine, travel and luxury, as well as humanitarian outreach. We are a dynamic group of forward thinking PR professionals devoted to enhancing brand identities with attention-grabbing campaigns. By tapping into multi-channel strategies, using both traditional and new-media communication avenues, we ensure sustained, clear and powerful brand messaging to target audiences, delivering measurable results. Our goal is to generate maximum positive awareness around our clients companies and brands delivering superior results. We are all about generating on-going, positive awareness and hype across print, digital and broadcast media platforms for each of our clients’ bespoke brands. By tapping into key target audiences using a strategic analytical approach we are able to implement strong calls-to-action, delivering high conversion rates, keeping our clients exceptionally happy ! Effective PR helps develop a positive image for the organization. PR enables the gathering of target market databases through diary listings and PR related events, social media campaigns, competitions, customers generated from reviews, editorial press coverage and other. The goal of media relations is to maximize positive coverage in the media through targeted, effective and engaging communication. Our services include conceptualizing and executing flawless events from start to finish according to clients specifications while incorporating our creative expertise. We offer full service event solutions from venue sourcing, site inspections and supplier management to specialized event marketing, branding, multimedia. We also oversee negotiations and sponsorships and post event debrifing. Our tailor-made packages are refined to suit your business’ budgetary requirements. The objective behind marketing is to build strong customer relationships by identifying the target consumer and then keeping them interested in and satisfied with the brand. We develop effective campaigns and build up strong consumer recognition, ensuring that your brand stands out from its competitors. The internet is the fastest growing medium today and presents a huge opportunity for your business to interact with customers around the globe. It allows you to target audiences with instant results, offering measurement tools to track the success of your campaigns. Social media marketing and online viral campaigns are a great way to gain exposure for your company through consumer generated media and word of mouth marketing.