Reputation Matters
Marketing in Cape Town

Reputation management offers solutions to clients’ reputations by delivering on communication and marketing solutions.

You will be guided by our consulting team in all aspects of an effective communication strategy to maximise your organisation’s corporate reputation. Whether its reputation research, media liaison or internal communication, Reputation Matters will provide innovative, hands-on communication support to help grow your reputation and take it to the next level. Before you invest in your next marketing or public relations campaign, first make sure you’ve measured your reputation; this will help you to make better communication investment decisions. The results provide insight into specific areas where we can help take your reputation to the next level. Research has shown that a positive reputation has a direct positive impact on a company’s bottom line. When conducting our research, we look at dimensions that impact on your reputation, such as leadership, employees, partners, value offering and communication. After all, every aspect of your business affects how it is ultimately perceived. With a quantifiable reputation score, presenting figures to your management team will have a much greater impact than the softer issues that communication management is usually associated with. Let us help you dig deeper to find out what’s really building or breaking down your reputation. We won’t just do the research, we’ll provide valuable insights into the quantitative and qualitative results, and then work with you to build a tailor-made strategy that helps build a solid reputation. Let us optimise your corporate communication initiatives and make the most of media opportunities to generate greater awareness of who you are and what you do. With the right media connections and a way with words, you’ll get top media coverage that speaks to your key stakeholders. We also compare coverage over the short and long term which helps provide insights into future communication planning. All our communication plans are tailor-made, with your needs in mind. We are confident to guarantee a three-fold return on your media investment. After all, as the spokesperson of your company, you have the ability to determine what stakeholders think of the business. During our hands-on media training, you’ll learn how best to engage with the media to get the most out of an interview, be it a pre-recorded telephonic radio interview, a conversation with a print journalist or a live televised debate. Through intensive practical exercises, we will guide you through the process so that you can take control of your image in the media and appear calm, confident and convincing when the spotlight is shining on you. With our in-depth understanding of how journalists operate, we are able to provide insight into what they’re looking for and we’ll arm you with easy tips and tricks to maximise every media opportunity. how to interact with journalists, what to wear to a television interview. What do your employees say about the business they work for? That depends largely on how you communicate with them. After all, they play a vital role in building organisational reputation. Local service with global expertise through international collaborations.