Rox Bradnick - Freelance Copywriter
Advertising Online in Cape Town

You name it, from blogging to press releases, I will write it!. I offer a wide range of affordable copy solutions, insurance to online travel.

As a busy blogger, small business owner and/or creative mastermind, you know how important it is to get your message across in a way that is meaningful, concise and engaging. The trouble is, all too often you have far too many other things to focus on, like running your business. While many clients know what they want to say, they do not always know how to devise a clear, workable strategy that allows their message to come across in the best way possible. There is also a fair amount of confusion between an editorial plan and a content strategy. Both deal with content, but they are still quite different. A strategy on the other hand looks at the bigger picture, taking blog, website and social content into account along with factors such as audience, SEO, goals and content type. So, with that in mind, it’s not surprising that sometimes, mistakes happen. What exactly are some of the mistakes made most often? Seriously, this has got to be the biggest blunder of them all. Without a strategy, you will end up tirelessly slugging away without ever getting anywhere. Whether in tone, style or even format and design, you need to have a clear flow that is consistent with your brand. On the flipside, being so rigid about your strategy that you miss out on potential hot topics that will get shares and engage readers is also not ideal. Adapt, refine and continue to improve all the time. Your blog may be an important part of your business, but it is not the only part. You also have on site content and social content to think of and include in your strategy. Try using this super easy and useful Content Strategy Preparation Worksheet to help you Plan, Prepare and Perfect a winning content marketing strategy! Make it something customers WANT to read, and they will read it. Tip: if your target audience has to think to figure out what chocolate has to do with a gorilla playing drums, you’re probably doing the conceptual thing a bit wrong. Use this chance and make it work, otherwise it’s just another advert in a whole segment of adverts. Brands who’ve gotten this right include a headache pill for The Amazing Race, diet breakfast cereal for America’s Next Top Model and pool cleaners for Survivor. Sometimes, with digital marketing, it really is as simple as that. Traditionally, press releases were handled by Public Relations or Communications agencies, who also dealt with local media on all channels to get your press release out there. Press release for the launch of Pink Poodle sale is written and sent to client for approval With a targeted approach, this press release can also be submitted to the right people at relevant online media.