Second Harvest
Harvesting in Cape Town

Second Harvest work to adapt, customise and extend this simple model to create sophisticated practical solutions for our clients.
A cost that we believe can be mitigated, reduced and even reversed through the strategic management of signage as an asset from which positive value can be extracted.
Second Harvest’s innovative approach to signage asset management is what separates us from traditional outdoor media companies.

Second Harvest projects are always shaped by our close understanding of our clients’ needs and objectives. By providing a customised range of suitably selected specialist services we are able to build mutually beneficial working relationships and develop customised solutions of practical value. Signage Master Planning is a management approach that works to optimise rather than maximise signage. We identify, analyse, evaluate and test the latest trends, innovative methodologies and new technologies before putting them into practice. Second Harvest has extensive experience in working with local and international regulatory bodies to develop bylaws policies and guidelines for managing outdoor advertising. Second Harvest provides specialist Signage Advisory Services for businesses and property owners using or planning to develop advertising and commercial signage. We advise clients on the relevant regulations and their rights relating to signage. Asset Mapping is a comprehensive data collection service for signage. Existing and future signage opportunities are identified, located and their details recorded in a database for use as a management resource or tool. Second Harvest provides innovative designs and advanced engineering solutions for the complete range of signage and street furniture projects. All designs are engineered to internationally recognised standards to effectively balance aesthetics with safety and durability. Second Harvest’s innovative approach to signage asset management is what separates us from traditional outdoor media companies. We believe in the value of signage to cities, citizens, businesses and advertisers. It is an established and essential part of urban life, and an unmatched medium for communication, information, regulation and promotion. Our approach recognises that there are a range of potential visual, financial and physical impacts associated with signage. A cost that we believe can be mitigated, reduced and even reversed through the strategic management of signage as an asset from which positive value can be extracted. One of the most widely implemented examples of this is the integration of outdoor media into public transit systems as a financing mechanism for infrastructure development, operation and maintenance. Second Harvest services work to adapt, customise and extend this simple model to create sophisticated practical solutions for our clients. Asset Mapping provides businesses and organisations with the ability to geographically review a comprehensive range of information, contained in a searchable and updateable database, relating to signage opportunities across their infrastructure or property network. Asset Mapping and database development are performed as a standalone services or as a key step in the Signage Master Planning process.