InfoisInfo South Africa

Shout-it-Now
Education in Cape Town

www.shoutitnow.org
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380 Main Road. Tokai. Cape Town. Western Cape. 7945
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What you should know about Shout-it-Now

Health in Cape Town, Local Government in Cape Town, Hiv in Cape Town, Government in Cape Town

Our revolutionary platform has allowed us to create meaningful content-driven programmes that address social issues such as the importance of staying in school, teenage pregnancy, and HIV. We deliver our programmes in partnership with provincial and local governments and community-based organisations.
There are many youth social programmes in South Africa, but what makes Shout-It-Now different is that we use technology and celebrities - who teenagers listen to - in a way that’s engaging and accessible. Shout-It-Now is a secular non-profit South African organisation with a single goal: helping youth make informed decisions through HIV/AIDS education programmes that are cool, funky, engaging and thought-provoking.

Shout-It-Now was founded in 2007 by a group of IT and marketing experts from the U.S. and social scientists from South Africa who wanted to help address issues that affect young people, such as HIV and AIDS. Technology, which enabled us to measure attitudes, perceptions and behaviour of our youth and also gave us the ability to measure the impact of our programmes. Through innovations such as fingerprint identification we could maintain 100% client confidentiality and anonymity. Community-based marketing would give youths a legitimate reason to be part of our programmes without being stigmatised or feeling embarrassed. Using these three key pillars, we developed revolutionary HIV/AIDS education programmes, featuring MTV style content, that were cool, funky, engaging and thought-provoking, helping youth to make informed decisions. Our meaningful, content-driven and technology-based education programmes were delivered in partnership with provincial and local government and community-based organisations. Within two years of launching our voluntary HIV Testing and Counseling (HTC) programme in schools and communities we had tested more than 46,000 youth for HIV and AIDS. We were the first South African organisation to deploy technology-based solutions to social issues on a large scale, and technology continues to drive our competitive advantage in this arena. Today, while HIV and AIDS remain the biggest social issue facing the youth of South Africa, the challenge has evolved. Our three key pillars continue to be at the heart of what we do. On a daily basis, we empower our clients to make the right choices so they remain healthy and free to live their dreams. Shout-It-Now has developed a unique and highly scalable approach to HIV screening and linkage to care. We offer convenient hours and locations via our mobile testing stations, sophisticated technology and vibrant energetic staff who ensure a speedy and respectful experience for our clients, as well as an efficient, effective and scalable model for our funders. While we are a secular non-profit organisation, our approach is very similar to running a profit-driven business. Specifically, we establish plans and critically measure our success and failure. Shout-It-Now takes a pragmatic approach to solving problems. We’re to-the-point, non-bureaucratic, efficient and goal-oriented. Our use of technology means that we are able to efficiently collect data that we analyse to facilitate continuous improvement of our offering. We are able to track multiple demographics, repeat clients, HIV incidence and links to care at the touch of a button. All conversations are also recorded so we can audit our staff performance. Our staff are highly trained and are recruited using methodologies shared with us by global giant Starbucks, resulting in extremely low staff turnover, and our working environment yields high satisfaction scores from our employees.
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