Swift Media
Email Marketing in Cape Town

Swift Media will facilitate the strategy and positioning of your online business profile by targeting the right audience and through careful implementation of emarketing channels.

In nurturing the brands we serve, our multitalented and dedicated team will eat, sleep and breathe the essence of your brands to ensure their future success. With fresh thinking and an innovative strategy behind your campaigns, you can literally change the behaviour of your target market. And at Matriarch we have a few tricks up our sleeve to do just that. To do that you need to draw all five of their senses into a break from reality. Can you use touch to make them feel a certain way towards your brand? You could also explore other online options to further the brand experience for your consumers. It’s important to remember that digital allows your brand experience to live on indefinitely, evolving along with your consumers. Experiential marketing is literally the act of engaging your consumers in a personal experience with your brand that leaves them feeling more connected to your business. The experience side is all about bringing your brand to life for people, and elicit a reaction. They can interact with your business and get to know it through a more personal connection. You will want your experiential marketing to create a buzz with a wide audience for brand awareness. Every interaction with your consumer should be the connecting of another dot between them and your brand. Consumers can tell if all you did was hire some promoters to push product, or if you planned a whole immersive experience around their needs. While these demographics can be important, they also pigeonhole your business and its customers. Instead, they now focus on how they can meet the needs, and ignite the interest, of a whole household. People are decreasingly defined by their outer shell and want to seek out their interests, regardless of traditional marketing boxes. As connected as we all are these days, there is, amazingly, still a whole new dimension to achieve. It’s time to realize just how pivotal the Internet of Things (IoT) will be to marketing success in the near future. You could use that vending machine in your experiential marketing to take a physical experience online, doing your amplification for you. Being constantly marketed at creates a jaded feeling. IoT offers marketers the ultimate opportunity to become a useful part of a consumer’s life. For example, a connected car could feed the driver adverts every time they turn on the engine, or it could allow them to order new parts directly. It’s what allows us to predict how someone will interact with and react to products, campaigns and experiences. Bringing products to life opens up a whole new avenue of data to explore and understand.