The Bicycle Company
Bikes in Cape Town

Our promise is to deliver an exhaustive attention to detail, the highest quality gear and to create sustainable relationships with all our business partners.
At The Bicycle Company we love the grit and the glory of riding.

After club ride get together once a month with free coffee and muffins. We are not just another cycling shop, but rather a passionate group of cyclists eager to help, train and inspire an up and coming new generation of cyclists. Drop into our store and put us to the test, join us for a ride in your area! Our focus is mainly on cycling, but life is too short for only one sport, so we have included running, swimming, triathlons, on road and mountain biking. We cater for the beginner right through to the serious athlete. The Bicycle Company (TBC) is the original bicycle retailer in South Africa driven by passion and concentrating on providing exceptional service, quality products and sound advice in the local cycling community. TBC originated from a passion for cycling and the goal to make cycling fun and enjoyable as the local bike shop by involving the whole family in the cycling life style. TBC’s Vision is to provide exceptional service, a variety of quality products and sound advice to all our customers in order to support and help assist them in living the healthy cycling life style. TBC is committed to providing exceptional service to our clients by always being friendly, helpful and caring. We will always act with integrity by providing the best quality products and sound advice for the best possible price. We will continue to support our customers by giving exceptional after sale service as well. We will also support our customer’s healthy cycling life style by providing an actively and socially involved club to be a part of. At the Bicycle Company we aspire to always provide the best quality products and advice to all our customers. While we know that we have the best staff by far, we also realise that we might have missed some of your important questions. Please feel free to navigate on the right and check out our FAQ’s. If we still haven’t answered all of your questions please don’t hesitate to drop us an email. We’ve got great bike models for every type of cycling and we can explain the differences. Talk to friends who bike to find out what types they prefer, where they ride and what they recommend. If you plan to ride with these friends, you’ll probably want to get the same type of bike that they ride. Dual-suspension bikes or full-suspension bikes, as they’re also called, are lots of fun and they can make your off-road rides more comfortable and provide additional control making you a better mountain biker. But, they’re not absolutely essential and plenty of people ride even challenging trails on bikes with only front suspension. Still, there are enough benefits for most mountain bikers that we recommend considering dual suspension if you enjoy trail riding often. Having front and rear shocks also allows you to safely tackle technical terrain that you might have avoided before, so the feature can extend your riding. Almost all tires have the maximum pressure written on the tire side wall, never inflate it more than the maximum pressure.