The Diamond Shoppe
Tours in Cape Town

This business, is a family owned diamond cutting factory, which supplies many of Cape Town's jewelers. We give our guests a guided tour through our factory and if they are interested in purchasing a diamond or a piece of jewelery, we will advise them on how to buy the diamond, what to look for and what to stay clear of when buying a diamond from any jeweler or diamond dealer.Depending on the purpose of the diamond, whether it is for an engagement ring, a gift or as an investment, we will help you get the best value for money when selecting a diamond. In 2008 we decided to cut out some of the middle men, by selling directly to the public at our wholesale prices.

The Diamond Shoppe is a family owned business with over 50 years’ experience in the South African diamond industry, specializing in engagement and diamond rings. We provide a truly South African product, our rough diamonds are ethically and conflict free sourced from our local diamond mines. Every rough diamond is then meticulously planned and analysed for processing in our very own state of the art diamond cutting factory. We insist on only manufacturing the best cut diamonds to produce an outstanding product of ideal proportions and of world class standards. We at The Diamond Shoppe also insist on only using the best local jewelers to craft and design our beautiful range of jewelry, especially our engagement and diamond rings. Our goal is to give each customer a first class experience at great value, a truly South African product with no inferior, cheaper imports. We support local industry while providing a world class product from beginning to end. A family owned business with more than 50 years’ experience in the South African diamond industry. Inspired by the true essence and undeniable beauty of a South African diamond, our selection of custom-designed diamond engagement rings has been thoughtfully crafted with care and attention to detail. Our diamond and engagement rings have all been 100% locally crafted, as the diamonds have been sourced as rough diamonds in South Africa before being cut and polished in our state-of-the-art diamond cutting factory. This not only ensures a proudly South African product, but also guarantees exceptional value. Proudly standing above the shank, this ring represents class and sophistication of a regal nature. Our stones are also locally sourced rough diamonds which have been cut and polished to the highest standard in our very own world class diamond cutting factory. This means you are guaranteed that your diamond is not second hand or imported.