The York Group
Internet Marketing in Cape Town

Use our experienced team and extensive resources to.

The York Group helps B2B technology companies manage the business and operational transformation needed to capitalize on significant shifts in technologies and markets. One of the industry’s most profound shifts is occurring today as Cloud-based tools, resources and services change the world’s interaction with technology. The York Group has been at the forefront of this change ever since the concept came to market as application service providers (ASP). Since 1993, we have helped hundreds of technology companies throughout the world work through business changes that are just as significant. With a presence in almost 30 countries, we help companies open up new streams of revenue through international expansion as well as expand business right at home by building better channels for high-performing sales. Our clients range from start-ups to some of the largest technology companies. For B2B technology companies transforming their business through sales channels and the Cloud. Questions about starting, building or improving a domestic or international sales channel? When it is done properly, it will lead to higher profit margins, wider recognition of the company’s technology and, ultimately, a higher market value for the enterprise. A common misconception amongst software vendors is that, in order to sell their product in foreign language markets, all that needs to be done is to take the text strings in the product and re-write them. This paper will provide a good overview of the process. Building, or establishing a wholly owned subsidiary is the option often perceived as having higher risk and cost, but which affords greater control over many more aspects of the business. There are two ways for a developer to sell to end-user customers: either the developer sells to end-users directly (direct sales), or they have someone else sell to them on their behalf (indirect sales channel). Software companies require a different mix of management disciplines and processes than many other industries. This very quick-read document diagrams and describes each of the nine steps needed in building a sales machine for today’s selling. Today’s buying process is often referred to as the buyers journey. This whitepaper outlines the series of steps companies need to implement in order to successfully follow, track and lead buyers through their journey to ultimately becoming your customer. In today’s business, buyers are in control of the sales process and have turned it into the buying process. The whole concept of social marketing is the key to building relationships, listening to the market, promoting content and influencing buyers even before they’re identified as potential leads. In social marketing, it’s important to understand where prospects are within their buying process so you can fulfill their informational needs in a timely manner and reach out to them at the right time. As simple as it sounds, developing quality content is where a vast majority of companies fall short. It offers insight on how to conceive, create and leverage content to promote your products, services and company. LinkedIn is just one tool among many when it comes to social marketing. This document provides you with everything you need to know in order to incorporate Twitter into your aresenal of marketing tools.