Tino Ferreira, Freelance Heavyweight Copywriter
Translator in Cape Town

Designers, strategically sound advertising concepts, ad agencies and direct advertisers turn to me for well-considered, copy and content. DVD scripts that bring your message to life. Radio spots that cut through the clutter. SEO Web content that engages and informs. Complete production of internal and external newsletters that project the soul of each company. Hard-working advertising across all media. CPA-conscious copy. Let my 20+ years of ad agency experience give your advertising the edge.

This copywriter wants to inject a mind-altering substance into your marketing. But mostly it’s cracking concepts and crafting copy for ad agencies, design shops and web developers or marketers directly, and every day is different and challenging. Amongst those who value excellent advertising, yes, and they tend to go for the more accomplished copywriters. What career opportunities are available for people working in this field in SA? Having said that, more marketers in South Africa will realise the importance of SEO and this should provide credence to the worth of experienced specialist SEO copywriters. I’d like to add two: never-ending awe of the power of ideas and words, and empathy with your audience. Ideas are more valuable than spelling or even proper grammar. Try to get in at a respected, or at least busy, agency; the processes, discipline and client service exposure will stand you in good stead. Learn from an early age to present ideas effectively. so your customers will find it at the top of the search results. A major earthquake damaged many of the historic buildings in the village of Tulbagh about 30 years ago. This magazine ad taps into the collective consciousness with a subtle reference to that earth-shattering event. A high-involvement ad providing lots of reasons for considering an office lease at this creative hub in Cape Town. Plant extracts and essential oils are used in cosmetics, foods and medical products. The copy in this brochure steers clear of technospeak, and the resultant accessibility has also been achieved on the company’s website. The announcement of a beverage logistics company’s more streamlined entry facility into the USA. The analogy of an ant nest to demonstrate seamless global co-operation in the transportation of precious cargo has been very successful in communicating this logistics company’s forte.