Treble Group
Events Organisers in Cape Town

Treble Group is a global sports marketing agency offering a holistic marketing solution in the fields of sport and entertainment.
Like that great team, we believe in capturing the hearts and minds of sports fans through their passion for live sporting events and in turn, translating this experience into real business results.
We have created joint venture partnerships with SA Rugby, Western Province Rugby, and the UCI and work with key sponsors to achieve maximum awareness and business results through sport and entertainment.

Treble employs a team of qualified, highly-experienced, marketing professionals. Our team combines dedication, enthusiasm, talent and innovation to ensure a world-class solution specific to your needs. Our team brings extensive industry experience to your company in developing and managing pragmatic, focused sponsorship plans, aligned with your budget. After spending 25 years in London’s fast-paced banking and financial services sector, Selwyn returned home to sunny South Africa and started the Treble Group in His leadership expertise and financial savvy soon helped him establish partnerships with two world-renowned teams, Manchester United and Springbok Rugby, and served him well in helping the business partner with more world-class sporting brands from around the globe. As our MD, Kyle has been instrumental in evolving Treble Group’s service offering. Kyle brings 14 years’s sports marketing experience to the team, where his thorough knowledge and relationships across the industry continue to shape the domestic market. Before joining Treble, he was SA Rugby’s Commercial Manager, where he managed all sponsorship, broadcasting, licensing and other commercial activities. Eddy is our man on the ground and manages all the day-to-day operations of the business with a wealth of experience, strong financial and operational skills. His vast knowledge comes from his time spent as a tour accountant for Big Concerts. Today he manages the full financial, legal and process for Treble’s Food & Beverage solution for the Newlands Stadium and the Cape Town HSBC Sevens event. As the former manager of the Cape Town International Convention Centre, Sherwyn joined our team with tons of experience in production and operational management. Today, he puts these skills to work in managing most of our major event solutions, including our mass participation events (30,000 participants), large-scale client activations, and Newlands Stadium and HSBC Sevens Food & Beverage solutions. Jeremy joined our team as a former UK sports marketer and has been Account Lead for DHL South Africa for the past few years. He has also worked with DHL Global to develop and implement the activation solution for DHL’s sponsorship of the Copa America tournament in Chile. As our Senior Account Manager, Jeremy sees to the development of strategic planning, supporting activation plans and budgets, the management and delivery of these plans, and post-event reporting. Today, she is the Sub-Saharan Africa Lead Account Manager for DHL and travels to over 25 African countries a year to activate various DHL sponsorships.