Truth
Project Management in Cape Town

Truth is a specialised consultancy and coaching business for Customer Strategy & Marketing. In addition to Customer consultancy, Truth is an Executive Coaching Organisation. Truth specialises in Customer and has proven the positive effects of a focused customer approach.

At Truth, we focus on simplifying the relatively complex world of customer centricity for our clients. We start by understanding your strategic objectives and, where available, analyse their customer data to derive further insight from your customer base. These insights, coupled with Truth’s in-depth knowledge and experience of the CRM & loyalty industry, enables us to develop powerful customer centric strategies and assist you to translate them into tangible and measurable action plans. Where required, we also support you in facilitating the strategic change management and implementation of the strategy across their organisation, as well as deliver fulfilment of rewards and recommend technical solutions to match your strategic customer objectives. At Truth we focus on simplifying the relatively complex world of customer centricity for our clients Find out more about Truth. In a customer centric world, the most valuable asset to your business are your customers. Measuring the value of this asset depends on how much you know and understand about their potential. We understand that your customers are your most measurable and valuable asset and we have the know-how to enable you to optimise your performance so you can drive maximum return from your customer base. Loyalty goes beyond creating a reward based points programme. Loyalty is not a marketing campaign, but a strategy, which needs to be fully embedded into your organisation. Quality data analysis results in a better understanding of your customers and a better structure of your customer data, so that your business can extract actionable insights and benefit from more effective engagement with customers. We can guide your internal analytics team to extract those actionable customer insights through data mining and analysis to form the basis of your holistic customer plan. Loyalty Lite is an off-the-shelf, affordable loyalty solution for small to medium sized businesses. Loyalty Lite will help you meet the demands of your customers by rewarding them for their loyalty to your brand by being more relevant, thus keeping them coming back to your business. Loyalty Lite allows you to track your customers spend behaviour and reward them accordingly. The platform also assists you to gather important customer data to better understand your customers buying behaviour and preference, which in turn enables you to send them more relevant and tailored communication. Loyalty Lite can be stand-alone or fully integrated into your POS for the most optimal customer experience. Loyalty Boutique is an exclusive benefits platform offering a bespoke loyalty solution for corporate brands in South Africa looking for a tailored service to retain, reward and incentivise loyal customers, employees and suppliers. Loyalty Boutique is ideal for corporates or brands with or without a loyalty programme, who want to offer their members exclusive rewards & discounts at any number of leisure and travel locations, retailers and services. Our carefully crafted selection of benefits, will allow you to deliver a superior customer experience by meeting your customers unique lifestyle needs. Reward Reach is a social media rewards platform, which rewards your loyal customers’ social media engagement with your brand and simultaneously using the power of social media data to increase sales. Enable increased brand reach and ultimately reduce traditional marketing spend. Reward Reach enables you to recognise the value of your customers acting as your brand ambassadors and reward them accordingly. Truth’s Customer Academy is where we share our expertise and learnings in the fields of loyalty & CRM through various channels, such as the Truth Whitepaper series, internship & mentorship programmes, online courses, professional speaking events, client focused workshops & business networking sessions.