Worldsport
Events Organisers in Cape Town

WORLDSPORT [Pty] Ltd is a next generation communications company creating client-driven event and media properties through which consumer groups ‘live the brand’. Strategic thinking is used to boost undervalued properties and leverage converging audiences and strategies for the benefit of the client. Full value-chain management is employed to maintain high client service levels. WORLDSPORT focuses on conducting high-performance, tailored communications programmes around a focused portfolio of events and activities. Since 1996, WORLDSPORT has emerged as South Africa’s leading event management and marketing company with a proven track record and an ongoing, comprehensive relationship with a family of premium brands.

Strategically using live events, tourism experiences and broadcast media as core campaign platforms, Worldsport employs a total project management solution including delivery of major events and brand activations, television and digital content production, and consumer/VIP travel programme management. As an agency business, Worldsport is able to operate under whatever combination of roles and remuneration structures will deliver the best strategic, commercial and operational results for its individual partner events and clients. For over 20 years, Worldsport has been using events to build relationships with family of leading premium brands including Vodacom, Coca-Cola, Pick n Pay, Discovery Health, Mercedes-Benz, Heineken and many more. Whether it’s through selling them sponsorships as an event promoter or negotiating and managing sponsorships on their behalf as an appointed agency or working with them as partner to develop bespoke properties they can own, we have developed a deep understanding of the unique KPIs of their brand and product categories which, in turn, enables us to driving exceptional returns on our clients’ customer engagement programmes. Leading international and regional federations and rights owners have turned to Worldsport for broad-based support in developing and delivering their core event assets- allowing them to maximise commercial returns and achieve positive legacy impacts as a result.