The Qual Agency
Research in Cape Town
www.thequal.agency
Address
20 Lower Burg Street. Central. Cape Town. Western Cape. 8000What you should know about The Qual Agency
We are an independent market research agency with a Sub-Saharan reach specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration.
Our role is to break down the barriers between digi-products + consumers + developers + creative design through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation.
Social networks
Services
→ quantitative + qualitative surveys
→ qualitative circles (i.e. focus groups)
→ qualitative in-depth interviews
impact-savvy consumer reach + panels
→ digi-smart emerging markets
→ generation Z
→ B2B emerging economies
smart consumer strategy
→ market positioning
→ consumer profiling + segmentation
→ competitor USP differentiation
agile insight ideation + activation
→ app/platform UI/UX evaluations
→ app design ideation
→ new or revitalization of brands
Brands
Zutari
Naspers Labs
Selcom
Reviews of The Qual Agency (0)