SKILLS TRAIN THE
Training and Development in Cape Town

From humble beginnings, The Skills Train has built its client base through providing quality interactive trainer lead courses. Our Cape Town based training covers all things internet marketing. All our courses are custom made to suit the South African market. We believe in a hands-on approach ensure maximum learning for our candidates. Our lead trainer Sue van der Linde has over 12 years online marketing experience and has successfully managed multi-million Rand accounts. Sue is constantly researching internet marketing trends and ensure’s she is on top of her game. She is a Google Adwords Partner, member of the Facebook developers forum and has most recently completed her diploma with the Shaw Academy in Digital Marketing with a distinction. Register now for Social Media Marketing: On our upcoming Social Media Marketing course. Cape Town social media courses cape town tourism diploma in digital marketing facebook facebook algorithm facebook marketing facebook post quality Obama shaw academy social media cape town. Our SEO team has had over 5 years experience in SEO strategy and delivery. Find your site on directories (Part of SEO is to list your site on all relevant web directories relevant to your businesses.) When an internet user searches for content they usually type into a search engine relevant keywords that describe what they are looking for. For instance if you were looking for a new Sony television and you live in Cape Town, you may well type into the search box, ( Sony tv Cape Town ) The top 10 results are displayed in the search engine results on the left. It then ranks in order of reliance to the results. Sites that have been adapted or designed for SEO will have a greater chance of being ranked and viewed. Search Engine Optimization (SEO) at first glance can sound complicated and technical. At H2L we want you our client to make 100% informed decisions, we will always take the time to explain to our clients what we do, why we do it and what we plan to accomplish by doing it. Our (PPC) training course gives delegates a focused insight into paid-search marketing strategy and practices, with a particular focus on running successful Google AdWords and Facebook campaigns. The Skills Train has hands on experience running successful campaigns for clients, with a cumulative joint spend in excess of 6 million Rand on Adwords and Facebook. The training lasts for one full day, during which time you’ll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you’ve learnt. There will be continual interactive discussion throughout the day, with practical demonstrations on how to set up, run and monitor Google AdWords campaigns. Delegates are welcome to offer their own campaigns for exercises and discussion. By the end of the day, you’ll have acquired a deep understanding of how to manage and priorities a successful PPC campaign with optimal ROI.